The Beauty of Optical Margin Alignment.
Sometimes type just doesn't look like it's lining up correctly down the edge of a column. If you squint at the type, some of the lines look indented even though you know it's not the case.
In this tutorial, Adobe Certified Instructor Jeff Witchel discusses Optical Margin Alignment. This feature allows you to align type to the margins according to the characters' relative sizes and shapes, the way that an artist would align type by eye.
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