Jeff Witchel graduated from Pratt Institute with a B.F.A (Cum Laude) in Advertising Design and Visual Communications. He has been an award-winning advertising art director, writer, designer, illustrator, and TV producer ever since.

Before starting his own advertising agency in New Jersey, Jeff built his career at top New York ad agencies such as Young & Rubicam, Grey Advertising, and Wells, Rich, Greene. Over the years, he created award-winning work for many clients including AT&T, Blue Cross/Blue Shield, Jell-O Pudding, The Plaza Hotel, and Pfizer. His many prestigious awards include N.Y. Art Directors Club Gold Award, One Show Gold Award, N.J. Art Directors Club Award, multiple Andy Awards, Graphis Annual, numerous readership awards, plus an Emmy Award nomination.

Jeff is a self-taught computer artist with years of experience. His initial introduction to the computer was with PageMaker, but he switched to Quark 1.0 when it was first introduced in 1987. Having arrived on the desktop publishing scene so early, Jeff became the “go to” guy for answers when others started getting into computer graphics. 

As an Adobe Certified Expert, Jeff provided online support for Adobe and is an Adobe Certified Instructor* for Adobe Illustrator CC and Adobe InDesign CC. He is also Adobe’s Co-Manager to the Adobe User Group of New Jersey (recognized as one of the top Adobe Groups in the world), a moderator on the Adobe Forums, as well as an Adjunct Professor at Kean University, Robert Busch School of Design and he’s been a speaker at CreativePro Week.

Jeff counts among his training clients ad agencies, design studios, magazines, newspapers, illustrators, photographers and freelancers throughout the USA.

*Adobe will be ending the Adobe Certified Instructor Program December 31, 2023.